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The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health

Jay Baglia




[PDF.ny82] The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health

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 | #1676724 in Books |  Peter Lang International Academic Publishers |  2005-07-01 | Original language:English | PDF # 1 |  8.75 x6.00 x.50l,.55 | File type: PDF | 165 pages

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||0 of 0 people found the following review helpful.| Five Stars|By Customer|Was an autographed (to someone else, but still cool) copy!| |The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health was selected as the 2012 "Distinguished Book." This award is given by the Health Communication Division of the National Communication Association. In order for a book to be

Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation’s news outlets and promoted by Pfizer Pharmaceutical’s marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning ...

You easily download any file type for your device.The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health   |  Jay Baglia.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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